Internet marketing is the most cost effective and efficient method marketing during a down economy. Why? Internet marketing allows you to make adjustments within minutes when a marketing campaign is not working. It allows you to reach out to consumers within minutes and specific target your marketing in a way that no other marketing vehicle does.
Many firms underestimate the value of using their websites to gain significant competitive advantage in their given markets. Most businesses only utilize their website as a means of displaying their corporate profile, list of products as well as things like their contact details and email address. At the risk of “preaching to the converted” I thought I would highlight some of the ways that a firm’s website, when used as an effective Internet Marketing Channel, can enhance competitive advantage. It is fairly safe to say that managers should always view web technology in light of the whole marketing mix instead of merely as an extension of their existing advertising efforts. I have seen this happen again and again and therefore feel it is my duty to attempted to highlight some of the ways that a website can positively impact each of the these marketing mix elements.